![]() ![]() If you have a business website or social media accounts, be sure to put links to those platforms on your Yelp business page. From this, you can determine whether a particular deal or post generated significant customer interest. Use business analyticsĪs part of your advertising plan you have access to the business analytics feature, which allows you to track the level of customer engagement with your page. This feature also allows you to remove competitor ads from your page and set up a marketing budget. You can choose to go with standard self-service ads or you can select a more advanced plan that pairs you with a Yelp sales representative. Yelp offers both free and monetary advertisement plans for business owners. Choose an advertising plan that works for you Yelp typically keeps a portion of the profits, but offering discounts and promotions can give you a better chance of attracting new and existing customers to your business. This feature allows you to set up a discount or dollar amount for random site visitors. Make use of Yelp’s deals and gift certificate feature You can also add your store hours if you have a walk-in location. Make sure your business’ contact information is correct before adding photos and a short description of your business. Type in your business name and address in the search engine.Claim your business on YelpĬlaim your business on Yelp if you haven’t already by completing the following steps: Here are six stepsto help you start advertising your business on Yelp: 1. How to start advertising your business on Yelp Custom ad text allows you to maximize your creativity by coming up with your own ad copy.Distance targeting allows you to gauge how far away visitors to your page live from your business location.Business analytic tools to track the amount of web traffic to your pageĬustom ads allow businesses to access advanced Yelp advertising tools and cater them to their specific company.Photo and video slideshows to showcase your business.Yelp deals and gift cards to entice users to buy from your business.Self-service ads allow businesses to determine the cost-per-click rate for their advertisements and offer the following: Best practices for responding to comments and reviewers on Yelp.The Yelp Guide to Success for managing your business on the platform.How-to’s for updating your business page.These free tools include informational tutorials and profile features like: Yelp offers several free tools that allow you to set up and monitor your business profile to the public. Here’s an overview of the specific aspects of advertising on Yelp to give you an idea of what to expect, according to Yelp Ads: Free tools This is helpful because it means you can reach customers regardless of what device they use to access Yelp. Yelp advertising appears on web, mobile and desktop applications. Signing up for Yelp advertisements also enhances your chances of appearing in search engine results. This is important because it increases the chances of Yelp users clicking on your advertisement from a competitor’s page and potentially buying from your business over others. Helps guarantee premium placementīy signing up for Yelp advertisements, your business advertisements will appear on competitor pages. This may also be helpful to connect you with potential employees. This allows your business to engage with a local audience, which is especially helpful to small businesses in expanding their customer base. When you advertise on Yelp, they use your location data to help your business ads appear in searches users complete for specific services in your area. ![]() Here are some examples to help you weigh the potential positive outcomes for your business: Provides targeted advertising based on location Benefits of advertising your business on YelpĪccording to Yelp for business, advertising your business on Yelp promotes several benefits. ![]() It also allows users to leave comments and give ratings to businesses they’ve previously bought from or interacted with. It allows web users to search for businesses by industry category, location and reviews. Yelp is an online directory for businesses that was founded in 2004. ![]()
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